BOWFLEX
While at Nautilus Inc. I worked on a huge variety of projects from print to digital, retail to social media within the Bowflex brand. I also assisted high level on photo/video shoots and developed specific product identities to ensure brand cohesion.
Social Media:
What I consider one of my most valuable learned skills from Nautilus is my understanding of Social Media. It is a largely underestimated marketing tool that allows you to get extremely granular with your advertising. I learned this through paid spend specifically and gained an understanding of file type priority within social feeds. This led me to learn to create GIFs, Video, and Cinemagraphs, many of which you will see here (in GIF format for viewing).
Email:
Email is another digital platform with which I had had very little practice before joining Nautilus. We were largely not HTML based so we had to include all text within the images, but have recently switched to HTML only using templates created by one of the other designers, Chelsea Gipson. I also learned how to incorporate GIFs and am in the process of learning more impactful compression techniques. There are many more progressive ideas my team and I want to try but here are are a few I have done so far.
Web:
The web is an ever-changing design platform that allows you to test a lot of ideas, and often. Learning not only design, but UX through trial and error has been both a challenging and rewarding experience. I was even able to be part of a research group that listened to actual customers first-hand viewing of the website, watching my design succeed or fail in real time.
RETAIL:
Bowflex retail consisted of both a domestic and international approach and in many cases the look and feel is subject to the retailers themselves. Roll out kits for stores like Dick’s would consist of a 6ft roll banner, machine clings, media rack POP, a product header, sell sheet, brochure, and digital banners. Other stores like Nebraska Furniture Mart required not only sales floor design pieces, but digital renderings at exact size to make sure all product would be represented.
Print:
Print was the only skill set I really had locked down before coming to Nautilus and even then I learned so much to further it here. Projects included PR event banners, brochures, and direct mailers.
